Our Products and Services
How can we help you?
Our products, services, and our approaches to business problems are uniquely tailored to suit client needs.
Consumer Brand Equity Tracking
Using neuro-scientific methodologies, we are able to tap into, and maximise the conscious and subconscious consumer perceptions of your brand.
Consumer Segmentation
Using psychographic profiling we can help you maximise your marketing campaigns with more effective and relevant consumer segments.
Concept Testing
We are able to assess your customer's awareness and acceptance of your new and existing products, pricing and other marketing collateral.
Advanced Social Media Analytics and Optimization
We can gather and mine data from your audience and competitors on social media platforms. We then curate this data, providing insightful reports which inform best practices to increase your brand's visibility and publicity.
Sponsorship ROI Enhancement
The Sponsorship game can be volatile for businesses with a budget, but here at Bluedot we are able to help you understand exactly how and to what extent is sponsorship activities providing a return on your investment and whether it is sustainable.
Customer and Employee Engagement and Satisfaction Analyses
Listening to your internal and external customers is one of the most effective ways to measure whether or not you are meeting the expectations of those you serve. Let Bluedot guide this process for you.
Sensory Analysis
We are able to scientifically track and measure both positive and negative reactions (physical and emotional) to your brand, products or marketing collateral.
Competitor Analysis
Benchmark your success against your own KPI’s as well as against your competitors.
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